When the team started BLOOD RED® in 2007, they simply wanted to make the best sun-protective rash guards at an excellent quality-price ratio. The brand may be called Blood Red but they are secretly green, with recycle, reduce and reuse always hovering in their peripheral vision. The Dark Paradise Collection is the first collection by BLOOD RED to use ECONYL® regenerated nylon and it is understatedly stylish, and of course, functional.