A Game Changer: The R2R Rug Collection by New Weave

New Weave, one of the emerging rug producer in circular design, has made a bold statement with their last rug collection, showcasing how eco-design principles can rival traditional products in durability, performance, and cost. Partnering with Aquafil and leveraging the ECONYL® regenerated nylon, New Weave has embraced the “Born Regenerated to be Regenerable” philosophy, setting a new standard in responsible rug production.

A Game Changer: The R2R Rug Collection by New Weave
A Game Changer: The R2R Rug Collection by New Weave
A Game Changer: The R2R Rug Collection by New Weave

Innovative Design for a Circular Future

New Weave’s rug collection stands out for its commitment to circularity and sustainability. Each rug is crafted entirely from 100% ECONYL® regenerated nylon, embodying the essence of eco-design from production to end-of-life. The company has revitalized an age-old weaving technique, eliminating the need for mixed materials and adhesive layers that typically complicate recycling processes.

Key Innovations of the New Weave Rug Collection:

  • 3D Weaving Technique: By employing a cutting-edge 3D weaving method, New Weave creates a multi-layered textile that integrates both the front and back sides of the rug into a single, cohesive structure. This approach eliminates the need for additional materials and adhesives, facilitating easier separation and recycling at the end of the rug’s life.
  • End-of-Life Management: New Weave offers a comprehensive take-back service, ensuring that their rugs can be returned, regenerated, and reincorporated into new products. This service reinforces the company’s commitment to closing the loop and maintaining a sustainable production cycle.
  • Social Business Model: Embracing the principles of social business as championed by Nobel Laureate Muhammad Yunus, New Weave reinvests its profits into advancing its circular vision. This model highlights their dedication to both environmental and social sustainability.

New Weave’s collaboration with Aquafil exemplifies a groundbreaking approach to eco-design, proving that sustainability and high performance can coexist. The R2R rug collection not only demonstrates the practical applications of circular design but also sets a new benchmark for the industry.

Explore New Weave’s innovative collections and learn more about Aquafil’s R2R project, which continues to drive advancements in sustainable design and circular economy practices.