Episode 10: Small Business, Big Dreams with Ludovica Gualtieri

So, to kick things off, could you please share with us three words or adjectives that best describe your business in your opinion?

“I guess innovation, extravagant, and details.”

Would you elaborate a bit more on these three adjectives? Why do you define your business as innovative or extravagant, for example?

“For sure. Innovation is the first word that pops into my mind because I think that even though today everyone is talking about green and sustainability, somehow it’s still something avant-garde, especially in fashion. It is not as common as it should be, especially when you think about how you can waste less in production. So, it is definitely something that is still innovative. Also, if you think to put this kind of mindset in details, as I mentioned before, and with an extravagant touch—which means aesthetic—putting all these three words together lets you as a designer come out with a new product that is innovative, has a good study of aesthetics behind it, and a very focused approach on details.”

Thank you. Now, going back to your journey, we are really curious to know how it started and how it is going right now. So, why don’t you tell us more about it?

“It’s a very interesting journey, actually, because I started drawing when I was like three or four years old. After that, I kept training myself on my own because my family didn’t allow me to study fashion or design. They just wanted me to go on a “safe path.” I graduated in law, indeed. But at the same time, I was keeping up with my passion and improving on my own. After I graduated, I left everything to follow my dream and my passion, and that time something that was only a dream later on became something true.”

That’s really inspiring. And how do you integrate environmental consciousness with the support of partners such as LTCs and materials like ECONYL® nylon into your design process?

“Everything starts with a mindset. If you don’t have a specific mindset at the beginning, it’s very difficult to choose one path rather than another. When you see that with your work you make an impact—positive or negative—then you become very responsible in a minute. It’s an automatic process. But then I can also say that it mostly comes from your personal attitude. It is important to keep training and spreading the message because this helps people to get to know more and get into those topics. This is also why I joined LTCs, because this started from personal motivation.”

Talking about LTCs, are there any accomplishments you made with this organization that you are particularly proud of?

“I work a lot with them, especially in training with students and children. I think this is very important because when you start with young people, that’s where you can make a positive impact. You are speaking with the “natives” of the new generation. You are trying to inspire the future generation who are more responsive and proactive because they are kids; they can understand a little bit easier than other people who are already set up with certain standards or mindsets.”

As someone who transitioned from a legal career to pursue your childhood passion, what advice would you offer to people looking to embark on a similar journey?

“To be patient! This is a very tough journey and you need all of your energy and all of your power—whatever you have deep inside your soul—to keep going. The market is difficult, the industry is difficult. When it comes to letting people wear what you create, it’s not only about your creation as a designer; you have to take into consideration several aspects like the industry, target, consumer, and your mission and values. Sometimes it’s very common that people let themselves be changed by what is surrounding them, and that is what I don’t suggest at all. In the end, you need to follow who you are always and don’t let anything around you change you.”