Shopping has never been faster, cheaper and more convenient. Giant online marketplaces, like Amazon and Alibaba, are expanding beyond the internet to fully automated shops. In such a reality dominated by robots and economies of scale, conventional marketing strategies no longer work. Today’s luxury and consumer goods brands are losing ground, failing to connect with their customers, and missing out on profit margins.

But not everyone is trailing behind. Others have found the keys to thrive in this “phygital” – a blend of physical and digital – world. By taking a fresh look at customer journeys, we discover what eco-facing brands are doing to rethink product design, user experiences and corporate communications for a fruitful future.

Speaker: Nicolò Andreula, Author of Phygital

Date: January 24th, 2023